There’s no doubt about it: brand color is important.
Whether you’re creating a brand for yourself or for your company, choosing the right color is key.
After all, what good is a yellow label if no one can read it? Here are some important things to keep in mind when choosing your brand color.
Importance of brand color
When it comes to branding, color has a big impact.
Color can instantly convey a company’s message, making it easier for customers to understand what that company stands for.
It can also help create a sense of consistency, making it easier for customers to associate a company with a particular set of products.
In addition, colors can be used as a tool for experimentation, helping companies find new ways to connect with customers.
There are many factors that go into creating a successful brand, color is certainly one of the most important.
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How to choose brand colors
- 💨 Choose a color combination that suits your brand
- 💨 Choose some basic colors you want to use.
- 💨 Use a color mixing application to choose the perfect colors for your brand.
- 💨 Be creative and experiment with different colors and styles.
- 💨 Use a neutral color for your logo and other brand elements.
- 💨 Use an accent color to add some personality to your website or marketing materials.
How colors influence product and brand purchases.
💦 1. Colors can influence the choice of the product
According to studies in semiology, they found that when people were given a choice between different drinks, they were more likely to choose the one that matched the color of the can.
This is probably because colors can have a strong psychological effect on consumers, and some studies suggest that colors can even influence how we think and feel.
💦 2. Neutral colors are more popular than colorful ones
Recent findings support that neutral colors are more popular than colorful ones.
This is likely because people are more likely to choose products that are similar to their own in terms of color preferences.
In addition, colorful products can be too flashy and distracting, making them less appealing to consumers.
💦 3. Products with white packaging are more popular than colored ones.
In an in-depth marketing analysis in 2021, they concluded that products with white packaging were more popular than colored ones.
This is likely because white packaging has less visual clutter and produces greater consumer confidence, which can help products stand out from their competitors. In addition, colored products can be too flashy, making them less appealing to consumers.
💦 4. The use of light blue or off-white colors on websites can improve conversions.
In a study by a major university, they revealed that websites that used light blue or off-white colors were more likely to convert visitors into leads than those that did not use these colors.
This is likely because these colors make websites appear more professional and trustworthy, which can lead visitors to invest in the product without realizing it or in the most trustworthy way.
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How brand colors induce us to see in a different way
The color of a room can have a significant impact on the overall feel of a space. Although there are no hard and fast rules, several studies have shown that certain colors can have various psychological effects.
💦 1. Blue improves the memory
Blue is a peaceful and soothing color that can help calm and relax those around you.
It is also a popular color among women, as it is believed to be associated with confidence and loyalty.
A study in new york found that blue can improve memory by increasing neural activity in the hippocampus, a part of the brain associated with memory.
This study used blue light to increase neuronal activity in the hippocampus of mice.
💦 2. Green counteracts stress
Green is a nature-oriented color that can help bring the outdoors inside and create a sense of seclusion and privacy for event attendees.
It is a popular color among men, as it is believed to be associated with nature and the environment.
Green is a very calming color, which can be beneficial in stressful situations.
💦 3. Red increases alertness.
Red is a bold and passionate color that can boost the energy and mood of those around you.
It is also a popular color among women, as it is believed to be associated with love and romance.
Red is a color that attracts a lot of attention, which can be advantageous in situations where alertness is required. People with less than six hours of sleep were more likely to wear red clothing and that this color increased alertness in these individuals.
💦 4. Black slows down breathing
El negro es un color poderoso que puede crear una sensación de misterio e intriga. Es un color popular entre los dos generos, ya que se cree que se asocia con el secreto y la intriga.
El negro es un color muy profundo que puede tener el efecto psicológico de hacer que la gente se sienta tranquila y en paz. Un estudio descubrió que el negro puede ralentizar la respiración y hacer que la gente se sienta más relajada.
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Tips for choosing your brand colors more intuitively
💦 1. Use color wisely
One of the most important lessons to be drawn from the psychology of color is the fact that color can have a powerful impact on consumer emotions and attitudes.
When used wisely, color can help create a sense of warmth, friendliness and familiarity.
On the other hand, color can also have a negative impact on consumer emotions and attitudes if used inappropriately or unbalanced.
💦 2. Choose intuitively.
Another lesson from color psychology is the idea that brands should choose color intuitively.
This means choosing colors that are easy to recognize, understand and remember.
In addition, brands should avoid choosing colors that are too complex or prominent, as this can make it difficult for consumers to connect with the brand.
💦 3. Use limited pallets
When choosing colors for their brand, companies should also keep in mind the limitations of palettes.
This means choosing palettes that are limited in number and hue, so that consumers do not see too many similar colors and begin to perceive the brand as dull or bland.
In addition, companies should ensure that their palettes are used wisely and not overused, as this can also create an impression of blandness or predictability.
💦 4. Use contrast effectively.
Contrast is another important element of color psychology that brands should consider when choosing colors for their brand.
This means choosing colors that have the ability to stand out against the background without overshadowing the front color or the front design.